Ray Kroc – McDonald’s

Phrenology is a pseudoscience involving the measurement of
bumps on the skull to predict mental traits. Most people would
shake their heads at this kind of thing but not Ray Kroc’s father,
for him it was true as the light of day. Whether genuine psychological
insight was gained or it was just pure luck no one will ever know, but
the phrenologist stated that young Ray would have a future in the foodservice

And it turned out to be true. And then some! Because when Ray
Kroc came across a burger bar in San Bernardino, California, he figured
out the concept and copied it. Today, there are more than 30,000 Mc-
Donald’s. Restaurants spread across 119 countries and McDonald’s is the
world’s biggest fast food company.

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