O2O | Online to Offline Strategy

Building power, online to offline

The Online to Offline Strategy Group (O2O) is a training, coaching, and campaign support organization dedicated to winning bold, progressive change. As organizers, we believe it’s critical to meet our people where they’re at the move them through an organizing pathway; increasingly, that means meeting online first.

Our online-to-offline organizing methods were born out of necessity, though worker-led fights with Walmart, the largest employer in the US. Since then, we’ve applied O2O strategies to dozens of campaigns – partnering with unions and social justice organizations to build robust digital infrastructure, effective organizing workflows, and real communities that unleash transformative collective action.

Click here to see our upcoming trainings for 2022!

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